What Windows 7 Really Means for Microsoft and You

Posted on October 26, 2008 by Stefan


Rumors and headlines are flying all over the web about Windows 7. But how will Windows affect you and Microsoft? Let’s discuss the tremendous importance of this milestone, that could ultimately prove to ‘make or break’ Microsoft.

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Windows 7 mock-up from xazac.

Deconstructing the marketing

In the eve of PDC(Professional Developers Conference), a lot of people are starting to talk about Windows 7: features, release dates, and of course deciphering Steve Ballmer’s  comments.

It appears that Microsoft is taking the Apple approach – creating hype and expectations, columns on major publications and flame wars on forums.

They’re keeping the tech world on its toes, not a good thing to do if you don’t have something worthwhile coming out:

Customers are prepared to walk if you don’t deliver when you promise. So, in order to meet these demands, for the last 20 years or so, we’ve all been applying the mantra: “Under Promise & Over Deliver”.

Their current strategy would indicate that they’re going to launch something pretty impressive. Of course, if they don’t deliver (aka Vista), the first to be disappointed are the nerds and tech journalists, both with huge influence on the mainstream users.

They’re doing the same mistakes over and over again.

Windows 7: More than an operating system

Windows 7 is more than an operating system, its a 3-5 year strategy that affects billions of dollars of revenue, millions of people and companies around the world. It represents the lion share cut of Microsoft’s revenue.

Just imagine what would happen if people just stopped buying new versions of Windows. Profits would collapse and the huge costs of running such a big corporation would bring the balance to red fast.

image Courtesy of ZDNET

In many ways this phenomenon has already started. A lot of people, myself included, are running the same copy of Windows XP they bought back in 2002, over 5 years ago.

And even with its huge marketing campaigns and deals with manufacturers  people downgrade to XP because it’s faster, less bloated (700MB CD – 4,7GB DVD) and less bling-bling style. Why would I want to run Photoshop slower? Or wait 2 minutes for the system to start up?

Features such as 3D rendering of the desktop are nice from a technological standpoint, but not very useful. This kind of feature-creep should be avoided for Windows 7 – and instead try to make it as lightweight as possible and let the users chose the features they want at installation.

Bottom line

People don’t care about Microsoft’s profits – if Windows 7 proves to be a flop, they will just stick with XP for a while longer. And, considering the tremendous efforts from both Apple and Canonical, it wouldn’t come as a surprise if more and more people bought Apple computers and PC’s with Linux preinstalled.

Microsoft is not going to go away soon – they sit on very large pile of cash – and in a worst case scenario they’ll become an IBM-type company.

While the demise of Windows may bring some smiles to the open source community and Steve Jobs, it will actually be a loss for the consumers: basic economics tell us that the more competition, the lower prices and better quality of the products.

Let’s hear it in the comments: What do you think about Windows 7 and the future of Microsoft? How would it affect you personally?


Posted in: Op-Ed, Software